Mother's Day Event Planning Article 1. Event time: May 20xx XX to May XX, counts 8 days. . Activity goals: 1. During the event, stimulate consumers' planned purchases and impulse purchases, expand their turnover, and increase gross profit; 2. Stability already exists The customer base and attract new customers to increase passenger flow; 3. Increase the sales of seasonal products to increase per capita consumption; 3.DM Activity content: 1. Activity theme: Warm Mother's Day Her husband -care for her to surprise her; children -respect to her mother, give her a move; all sectors of society; all sectors of society; all sectors of society Caring for lonely old people -give them a warmth! 2. Thanksgiving mother love signature activity: Three days before the event, young children under 15 years of age write "Mom I Love You" on the banner on the spot, and can get it. One exquisite toothbrush! The items: one signature banner, 2 meters*5 meters. Color mark pen. (Stores can use POP, etc.) 3. Love you, give you: The people who shopping for a cashier ticket in the supermarket over 28 yuan, will send a brush king with a shopping ticket. The people who shopping for a cashier ticket in the supermarket over 58 yuan will send a box of mosquito coils with a shopping ticket. The people who buy a single cashier ticket in the supermarket over 88 yuan, a bottle of spray pesticides with a small shopping ticket. . Promotion of membership card: Member price in the store -member price that is more shocking than special offers, sincerely return the loyal customers of the Fifth Ring Road! 5. Cash is a lot of cash - Surprise of the great mother: Three days before the event, at 7:30 pm -8:00 pm, as a mother, a mother can participate in a lottery with a small shopping ticket of more than 13 yuan. Take 5 customers every day to get the opportunity to capture cash. How much do you send you! (Limited to the XX Shopping Center Caozhou Road Store) 6. Women customers who are 5.11 birthdays can receive a exquisite silk scarf with their ID cards! 7. Picking the wrong is polite -Every phone: XXXXXXX or QQ XXXXXXX criticized, suggestions, opinions, can get a small gift, and handle a member card for free! Good places, please treat it more!) The event launched product shocking "ultra -low -cost" products: cakes, chocolate, milk, milk powder, fresh fresh, paper products, sanitary napkins, washing, health supplements, etc. Comb, facial cleanser, nutrition cream, cold pillow, etc.
Mu Mother's Day Event Planning 2. Background of Mother's Day In order to increase the popularity as soon as possible in the short term, increase consumers' impression and memory of "-----", use the brand Drive sales and now formulate this event plan. Mainly, with the help of "Mother's Day", it spreads the concept of "Mother's Day" in the name of "-----" to remind the target consumers' attention to "Mother's Day", which has aroused its celebration of "Mother's Day" to make "----" In-depth target consumers' emotions, thereby increasing the brand awareness and increasing marketing goals of the nominal purchase rate. . Mother's Day event goals (1) Mother's Day promotional activity plan increases brand awareness. (2) Improve the name purchase rate among target consumers. . Mother's Day promotional activity plan Mother's Day activity highlights 1. Strive for the first effect to create a hot topic of society. The "Mother's Day" in large and medium -sized cities has become popular, but there are not many people who know this festival in the Luohe area. "----" can cause a certain sensation effect by carried out activities on "Mother's Day" and make the event the topic of the public. And in the minds of "Mother's Day" for the first time, you can leave the impression and memory of "---- let me know Mother's Day", produce good social effects and brand communication value. 2. Costing the psychology of the target consumer group and meet emotional needs. "-----" The target group is between 25 and 45 years old. Due to the busy official duties, there are generally fewer time to be with their families, especially when they are with their parents, so there is generally a knot of "rewarding and raising grace", which can cause potential emotional needs. 3. Select the media blank time zone to create the maximum communication effect. This Activities avoided the peak marketing period before May 1st. When other brand media launch and promotional activities were temporarily weak, the climax was formed on May 8th, and the effect of the activity doubled. The emotional factors contained in the "Mother's Day" event, and the fresh feeling among the consumers of Luohe, can completely offset the information accumulated during May Day to receive fatigue and achieve the best communication effect. . The content of Mother's Day activity process (1) The preheating period of activity Most people have not had the habit of "Mother's Day", "-----" itself is not high There is a risk of "cold start" directly to the overall activity. In order to ensure a greater effect of the activity, related preheating guidance activities must be carried out to make a good job of formulating the official launch of the "Mother's Day" activity. Inform the public that "this year-month-day is Mother's Day", and the content and commitment of "-------" on the day of "Mother's Day" causes consumers to participate in the event. : content: 1. Special 500 quality supervisors In order to accurately lock the target consumers, improve the effectiveness of the event, choose 500 high -level high -level high -level government enterprises Managers will post a greeting card and Mother's Day publicity page on May 1 to inform them of the content of the "Mother's Day" event and invite them to go to the "Mother's Day" celebration on May 8th. By hiring them as-quality supervisors for relations marketing, promote their subjective initiative, and expand the word of mouth effect among high-end consumers. 2. Satellite TV streams of cable TV stations Caping to advertise in a cable TV station to inform consumers' contents held by "-"-month-day, and the main locations of activities to carry out activities. The advertisement time is 30 seconds, and the broadcast form is a satellite TV station. 3, 50 hotels free wine tasting activities In Mother's Day event planning If May 8th is Mother's Day, such a holiday full of love and gratitude, for the upcoming festival In the large class of elementary school, we are based on the theme of "What can I do for my mother". In addition to letting the children feel the mother's strong love for themselves, learn to be grateful, and feel the mother's breeding. Through personal participation, young children actively do something for mothers, and experience the development of caring for their mother, caring for others, and promoting the development of emotional intelligence in children. Activity objectives: 1. Through talks, discussions, investigations, records, painting and other activities, you preliminarily understand the life and work of mothers, and enhance the child's pride in mothers. 2. Being able to communicate with companions boldly, stimulate children's love for their mothers and the willingness to actively share for the mother. 3. Can boldly introduce the mother in his eyes and clearly tell a thing related to the mother. 4. Actively communicate with companions, share, and improve children's spoken expression ability. Activity form: 1. Morning conversation activities around the topic of gratitude mother: mother's birthday, hobby habits, how I make my mother happy and so on. 2. "How much do I know about my mother" record form. (Class 501 and Class 505) -Steid on Thursday, it was displayed on the KT board on Friday. M mother's favorite fruit. M mother's favorite leisure activity. Which dish do you like to eat your mother? What is the biggest wish of mother? 3. I sharing it for my mother. (Class 503 and Class 506) —— displayed before noon on Friday. This first tells the work, housework, etc. of the mother every day, and then use the form of painting to show the scene that is willing to share the sharing of the mother, such as a birthday for the mother, taking the supermarket shopping bag, telling stories, massage, and so on. 4. I look for joy for my mother. (Class 502 and Class 504) —— displayed before noon on Friday. Is to bring a 6 -inch happy photo with mothers, paste it on the painting paper to use the form of paste, painting, and simple text for decoration. The activity extension: Family homework can help mothers to fulfill a wish and record it on the workbook. Course recommendation: The poem "Mom's Hand" Video "Mother's Story" Mother Day Activities Planning 4 is to further strengthen students' ideological and moral education, promote the Chinese nation to respect the elderly The traditional virtue of love for young people allows students to understand the hardships of their mother's growth, understand the mother's expectations of themselves, know how to be grateful, how to care for others and society, and carry out "Mother's Day -Mother's Day -according to the work arrangements of our school - Listen, love, and talk about "gratitude. Guide students to understand the greatness of maternal love, and return to mothers with sincerity and action. This Politics and Education Department arranged the event plan on the eve of Mother's Day. This event is divided into three major blocks: knowledge, gratitude, and gratitude. It is required to be carried out in the class or using a comprehensive activity course. 1. Knowing the grace: A. Listening to my mother's story of my birthday, understanding the hardship of "pregnant in October, once in the dynasty". b. Observe the examples of mother respecting the elderly and respecting the elderly, and to understand the ordinary and great mothers in life. 2. Thanksgiving: A. Making a festival greeting card for mothers: Students do it by themselves, make a festival card that reflects the family and child's family through painting, photo clipping, etc. , Permanent. B. Record family file: Every mother in the world remembers the child's birthday, hobbies, and every important day, and how many children understand the mother's birthday and hobby? Record the mother's birthday and hobby. , And remember it in your mind, send an unexpected surprise to your mother from time to time! Mu Mother's Day Event Planning Parents, dear kids, good afternoon. First of all, I expressed the most sincere thanks and the warmest welcome to the mothers who came to participate in this parent -child activity. Mother's Day is a great festival, and mothers around the world can enjoy the sincere blessings from children on this day. Children, mothers give us selfless love for us, do we should we express our love for our mother on the occasion of Mother's Day. "Parent -child activities now start. First of all, on the occasion of Mother's Day, let the children give you the verticus in the bottom of the heart-dear mother. Next, let's enjoy the song "Mother" This after admiring the song, do you think that the mother has paid too much for us. They gave us life, gave our family, and gave us endless warmth. Try to think about it, when the mother is old and need us to take care of, should we use the same love to care for them In the test of the game of tacit understanding, test your understanding of each other , See which family is the most tacit. 1. Termination of tacit understanding T: to improve mutual understanding between parent -child. Methods: A. Each person is divided into some (depending on the question) blank paper, a signature pen. B. The host answers the question, parent -child answers: J Mother's most commonly watched TV show K mother's favorite fruit L mother's favorite leisure activity M you you Which dish for your mother is the most commonly said to you N Mom's most often said to you C. Every time I write a question, the parent -child password "three, two, one" shows the answer. The parent -child answer is the same, the host posted a sticker on the child's collar. D. After all, the children who have the most stickers have to be praised and encouraged for the "Super Tacing Family". Moderator: Some families know each other very well. It is indeed a super tacit family. Have you ever tried to plant a pot of flowers with your mother? You love your love with your mother, so we need to be carefully poured and maintain carefully. 2. Commonly cultivated "Flowers of Parent -Child" T: Objective: Mother and children have a symbolic "flower" to enhance the feelings between parent -child. Method: A. Ask parents and children to plant a pot of small flowers together B, let the child color the flower pot, C. The teacher wrote the child's name on the flower pot on the flower pot. The next day, the teacher will lead the children to take good care of the "flower of parent -child" and water it regularly until the small flowers are bloomed. D. Children holding this pot of flowers and said to my mother, "Mom, I love you." Muker ending: In this special day, the children expressed their love for mothers with their own simple actions. In the garden, children listen to songs with mothers and play games together. Plant flowers together. Dear mother, let your children do for you, maybe, in a word, a hug will make you please, and the smile blooms, because the mother's heart is always so easy to satisfy. Dear mother, today is the mother of the mother. In your festival, your children use the most sincere language in the world to bless the mother in the world: happiness, health, beauty forever! Mamu's day of Mother's Day event planning 6 May, the sun is bright, the warm wind is blowing, that is, that is Because in this season of affection, we once again ushered in "Mother's Day". In this warm days, in order to make children learn to grateful our mother's grace for our raising and cultivating children to express their love for mothers with their actions, further stimulate children's love for mothers, enhance their feelings with their family members Essence Learn to care for mothers from an early age and learn to be grateful. Our garden will carry out "Mother's Day" gratitude series. Activity objective: 1. The child knows that the second Sunday of May is Mother's Day. 2. Understand the hard work of the mother and cultivate the children's gratitude to the mother. 3. Use practical actions to do something for mothers to do. Cope preparation: 1. Morning conversation activities around the topic of gratitude mother: mother's birthday, hobby habits, how can I make my mother happy and so on. 2. Teachers and parents told some stories about their love mother to the children. You can also watch some educational films "Moms Love Me once" and "Mother and Daughter Love". 3. What methods, what kind of material layout of the festival environment, and arrangement of programs, and so on. 4. Making flowers, greeting cards, necklaces, various color paper, oil painting rods needed to be used. 5. I told my mother at home about what kind of dietary habits will make themselves healthier, and check various materials with their dads, encourage children and dad to make a healthy meal for mothers on Mother's Day on this day. Essence The activity content: low young and young group: 1. Learn the song of grateful mother, such as "My Good Mom", "Only Moms in the World", etc. emotion. 2. The saying of gratitude to my mother, go home to carry out the "I send a kiss for a kiss", sing a song for her mother, and help my mother do what they can do. Mo -young and high -youth group: 1. Use the morning conversation time to talk about the theme of "Mom, I will always love you" around the topic of Thanksgiving. 2. Use various materials to make a gift for mothers, such as necklaces and flowers. 3. Combined with the food festival activities, organize a child to draw a "green healthy diet recipe" as a maternal day gift for all mothers. 4. Combined with the teaching activity "The Wish Card for Mom", the child draws a simple wish card to the mother (middle and middle school group). 5. Write a letter to the mother in the form of painting, expressing his love for his mother (high -youth group) in the picture. The activity source: "The grace of dripping water, report to Yongquan report." "Thanksgiving" is a person's basic quality, a person who lacks love, does not know how to be grateful, and does not know how to be considerate when he grows up. Caring for others, not knowing how to respect their parents, respect the teacher, it is difficult to interact with others, integrate into the society, and not to talk about loving others, love of the country, love society, and nation. Wen we grew up under the pure and selfless bathing of maternal love. On the road of growing up, the mother's dedication is too much too much ... and now there are many only children families. Too much love and arrogance has caused many children to see the mother's love for her mother. It is taken for granted, so they can't talk about their mother and gratitude to their mother. This is extremely unfavorable to the development of young children. In a few days, it is Mother's Day. "New Outline" emphasizes: "Kindergartens should work closely with family and communities to comprehensively use various educational resources." We also require us to "good at discovering things, games, and occasional sending of children. The educational value implied in the incident, grasp the timing, and actively guide. "Therefore, we took this opportunity to design an event with the theme of" gratitude ", inviting children's mother to the kindergarten The activities let the children understand the hard work of the mother, appreciate the mother's love, and then start with gratitude mother, know how to know the grace, and become a kind and "grateful" person. Activity objective: 1. Cognition: Let the children know that the second Sunday of May is Mother's Day. 2. Emotion: Understand the hard work of the mother and cultivate the children's gratitude to the mother. 3. Ability: Be able to do something for mothers with actual actions. All young children of the International Department participated in the event: : May 6, May 6 Location: Sharing Space (1) Baby Love Mommy --- Mother's Day Video Appreciation (2) Invite Mummy Teacher to share the experience of Mummy (3) Baby Love Mummy Songs Lianlai Day-Wednesday to Friday, May 6th (1) Mother's Day gift DIY (handmade) --- kiss my good mommy. (2) Mother's Day picture book sharing (language activity) "Gift for Mommy", "Guess how I love you", "Mommy, I will help you" and so on. (3) Singing support rhymes Send Mummy (Art Activity) "Only Moms in the World" and "No more troublesome mother". Mo-young and high-youth group: Time: May 4th-Wednesday to Friday, May 6th (1) Mommy Qi exercise (health activity) week Five classes invite mommy to come to the garden to participate in the morning movement. (2) Blessing my good mommy event (art activity) encourages children to bless mothers with immature and wonderful singing! Sharing songs: "Dedication of Love", "Thanksgiving Heart" and so on. (3) Mother's Day picture book sharing (language activity) "Gift for Mommy", "Guess how I love you", "Mommy, I will help you" and so on. (4) Speaking of my love (handmade) According to the age characteristics of the child, say a sentence or a paragraph of thanks to Mummy's words, encourage the children to go home and tell my mother, and send it to the mother's Day gifts made by themselves. Mu Mother's Day Activity Planning 7 I. Foreword Mother is the greatest, most beautiful and sweetest vocabulary in the world. We are all children who just left home but missing the smile of our mother, the warm hug of our mother. Thinking of the mother, the aspirational depression will turn into a sense of spirit; when you think of the mother, you will turn into a proud affection; when you think of the mother, the wandering swimming will germinate the wish of home; think of the mother, unreasonable. The heart of the soul found the habitat! At the time of Mother's Day, we need to do something for our mothers who also miss our mother in the distance. Mother! Let us leave the most brilliant smile, write the most sincere words, and share the happiest story! . The purpose of the event M surprise and movement. This to promote the relationship between mother and child (female). let students learn to be grateful and experience the feelings of their mother. The greatness of maternal love. Oxing the movement with the mother, touching the classmates around him, and revisiting the growth process. Moly envelope, paper, stamps, etc. from the branch. I registered public homepage. Plocked the activity. Premishes of reference templates. . Activity time mid -May to late -end . Preparation of activity photos, letter paper, envelope, stamp n 5. Event content and steps Activity 1 ) A photo of each person with the most brilliant smile during each person provides a personal college and sent to the mailbox. 2) Wash all the photos from the branch and distribute it to all students. 3) Students make personalized greeting cards in the form of the template, install envelope, and uniformly submit the branch. 4) The branch sent a smile card. Activity 2 1) Putting smile photos on the public homepage and what they want to say to the mother. 2) The topic discussion on the public's public homepage discusses "The moment of movement of my mother and my mother". 3) Putting a photo with my mother into the public homepage when I was a kid. In final production activity to commemorate electronic magazines. 6. Note ) Each step needs to have sincere emotions, and it cannot be cope. 2) Time to compress as much as possible. 3) Do not disclose the matter to your mother in advance. Mu Mother's Day Event Planning 8 In order to advocate the students of the school for gratitude to parents, care for parents, and develop a good habit of respecting their parents, our school will carry out the "six one" activity during Mother's Day. Please follow the notice requirements. Series work. . A lecture of a national underworld 1. Time: May 8 . Venue: School square 3. Responsible person: . Theme class meeting 1. Time: May 9th 2. Venue: each class classroom 3. Requirements: PPT courseware such as video, pictures, music, educate students to understand the suffering of parents, know how to know how Thanksgiving, know how to be grateful, send a photo of each class in each class. Example: Class 6 Mother's Day Club in Grade 5, Send the following mailbox: 4. Responsible person: Class teacher . Write a mother Theme composition of the section 1. Time: before May 13 . Participation range 2-18 grades 3. Requirements: First of all Written by all students. Each class is selected (electronic manuscript). The elementary school is sent to the XX teacher, and the junior high school is sent to the XX teacher. 4. Responsible person: . Appreciate an article with the theme of motherly love 1. Time: before May 13 3. Requirements: Chinese teacher carefully selects an article praising motherly love, such as "Eat Fish Head", instructing the whole class to appreciate and experience the greatness of the mother. 4. Responsible persons: Teachers of each language 5. Hold a whole school -based Mother's Day theme education activity 1. Time: before May 19th , location: Staying classroom 3. Each class chooses 1-2 parents' lives and children with poor children in school. Children and mothers arrive at the same time. 4. Procedures (1) Preparation of pre -preparations This of this activity must help collect the hardships of students 'parents' hard life, such as: get up early and night, go to bed and night, under the scorching sun and cold winds. The photos or videos of the mother, from the young to the present, are made of PPT courseware by Teacher Peng Guoxia. The items required for the event, such as: washbasin, slippers, towels, etc. Zhou Zhilei is responsible for preparing or purchasing. (2) Activity session Watching the mother slowly grows old: playing photos from young to present from young to present, compared to what kind of changes have given the mother (the soundtrack "This life is no longer"). Why are mothers no longer young: Reading a few letters written by mothers to their children, what is busy on weekdays, why can't I care about her children, not decent, without luxury car houses, but all in their hearts are all full of hearts. His child (the scalar of the sound of the sound). "I" will be willful: Let children talk about what they do in terms of learning, life and other aspects. M mother's tolerance: Mother said a few words to her children on the spot. Thanksgiving: Take off your shoes and socks for your mother (must be confidential before, the soundtrack in the process), wash your feet for the mother (arrange about 20 people), wipe it directly after washing the feet, and send it after the slippers. Give students parents (soundtrack "Mother"). After washing your feet, he hugged his mother and said loudly: I love you (the soundtrack "We are a family"). 5. Responsible person: 6. Carry out a filial piety juvenile evaluation 1, time before May 30. 2. Each class is selected for about 5, and the school selects about 20 people. 3. The school -level "Filial Heart Boy" will be commended on the day of Children's Day. Each classmate of the class of filial piety will send 5 good habits stars. Mother's Day gift. 4. Responsible persons: While grades and classes, when the above activities are carried out, they can spontaneously organize a variety of activities, strive for students to be moved, improve parents, and truly realize our school's good habits. Develop accurate drip irrigation of education. Mu Mother's Day Event Planning 9 Warm Mother's Day, the whole city is full of love! On May 12th, Mother's Day, in order to express a holiday wishes to the mother of Bingcheng, Evergrande Real Estate Group Harbin Company mobilized. The top ten business districts in the city will send 500,000 carnations and festive cards to send the blessings of Evergrande Real Estate to the mother of Bingcheng through beautiful carnites. This flower activities of Evergrande Real Estate, covering all hot areas of Harbin City, including Central Street, Flood Control Memorial Tower, Sofia Church, Songlei Plaza, Kaiti Square, National Exhibition Carrefour, Convention and Exhibition Center, Wanda Wanda in Xiangfang , Lesong Plaza and other major business districts. On the morning of the 12th, accompanied by the drizzle, it was spent in Sophia's church, and the uniformly dressed staff were already in place. Because Mother's Day coincides with the weekend, the Sophia Church Square is more lively than in the past, and many of them are mothers who take their children to play. At the entrance of the densely crowded square, Evergrande real estate staff sent a fresh carnation to the hands of their mothers. Many mothers thanked the staff after receiving the flowers. The fiery activities caused by passers -by to watch, and many people stepped forward to receive flowers to dedicate to the mother at home. The joyful and warm atmosphere spread in Sofia Square. Ms. Zhang, who was playing with her children in the square, said happily after receiving two carnations; "Two flowers and one gave me my mother, and the other was a holiday gift for me. Thank you Evergrande Real Estate for letting me live for me A unforgettable Mother's Day. "In Nangang Yuanda Songlei School, the bouquet was surrounded by people passing by. Everyone lined up to receive flowers, and everyone who received flowers left with a smile. A middle -aged man also asked the staff and said that he would go back and give himself to his elderly mother. He said that if he did not see Evergrande Real Estate sent flowers, he had forgotten it. Mother's blessing. At the same time on the 12th, the gratitude operation of Evergrande Real Estate Mother's Day in Harbin's top ten business districts was in full swing. According to the event plan, a total of 500,000 carnations on the day were sent to the mother of Bingcheng. 500,000 flowers, representing 500,000 blessings, Evergrande Real Estate will sow the city through the bright and beautiful carnations!
Mother's Day Event Planning Article 1. Event time: May 20xx XX to May XX, counts 8 days.
. Activity goals:
1. During the event, stimulate consumers' planned purchases and impulse purchases, expand their turnover, and increase gross profit;
2. Stability already exists The customer base and attract new customers to increase passenger flow;
3. Increase the sales of seasonal products to increase per capita consumption;
3.DM Activity content:
1. Activity theme: Warm Mother's Day
Her husband -care for her to surprise her; children -respect to her mother, give her a move; all sectors of society; all sectors of society; all sectors of society Caring for lonely old people -give them a warmth!
2. Thanksgiving mother love signature activity: Three days before the event, young children under 15 years of age write "Mom I Love You" on the banner on the spot, and can get it. One exquisite toothbrush!
The items: one signature banner, 2 meters*5 meters. Color mark pen. (Stores can use POP, etc.)
3. Love you, give you:
The people who shopping for a cashier ticket in the supermarket over 28 yuan, will send a brush king with a shopping ticket.
The people who shopping for a cashier ticket in the supermarket over 58 yuan will send a box of mosquito coils with a shopping ticket.
The people who buy a single cashier ticket in the supermarket over 88 yuan, a bottle of spray pesticides with a small shopping ticket.
. Promotion of membership card: Member price in the store -member price that is more shocking than special offers, sincerely return the loyal customers of the Fifth Ring Road!
5. Cash is a lot of cash - Surprise of the great mother: Three days before the event, at 7:30 pm -8:00 pm, as a mother, a mother can participate in a lottery with a small shopping ticket of more than 13 yuan. Take 5 customers every day to get the opportunity to capture cash. How much do you send you! (Limited to the XX Shopping Center Caozhou Road Store)
6. Women customers who are 5.11 birthdays can receive a exquisite silk scarf with their ID cards!
7. Picking the wrong is polite -Every phone: XXXXXXX or QQ XXXXXXX criticized, suggestions, opinions, can get a small gift, and handle a member card for free! Good places, please treat it more!)
The event launched product shocking "ultra -low -cost" products: cakes, chocolate, milk, milk powder, fresh fresh, paper products, sanitary napkins, washing, health supplements, etc. Comb, facial cleanser, nutrition cream, cold pillow, etc.
Mu Mother's Day Event Planning 2. Background of Mother's Day
In order to increase the popularity as soon as possible in the short term, increase consumers' impression and memory of "-----", use the brand Drive sales and now formulate this event plan. Mainly, with the help of "Mother's Day", it spreads the concept of "Mother's Day" in the name of "-----" to remind the target consumers' attention to "Mother's Day", which has aroused its celebration of "Mother's Day" to make "----" In-depth target consumers' emotions, thereby increasing the brand awareness and increasing marketing goals of the nominal purchase rate.
. Mother's Day event goals
(1) Mother's Day promotional activity plan increases brand awareness.
(2) Improve the name purchase rate among target consumers.
. Mother's Day promotional activity plan Mother's Day activity highlights
1. Strive for the first effect to create a hot topic of society.
The "Mother's Day" in large and medium -sized cities has become popular, but there are not many people who know this festival in the Luohe area. "----" can cause a certain sensation effect by carried out activities on "Mother's Day" and make the event the topic of the public. And in the minds of "Mother's Day" for the first time, you can leave the impression and memory of "---- let me know Mother's Day", produce good social effects and brand communication value.
2. Costing the psychology of the target consumer group and meet emotional needs.
"-----" The target group is between 25 and 45 years old. Due to the busy official duties, there are generally fewer time to be with their families, especially when they are with their parents, so there is generally a knot of "rewarding and raising grace", which can cause potential emotional needs.
3. Select the media blank time zone to create the maximum communication effect.
This Activities avoided the peak marketing period before May 1st. When other brand media launch and promotional activities were temporarily weak, the climax was formed on May 8th, and the effect of the activity doubled. The emotional factors contained in the "Mother's Day" event, and the fresh feeling among the consumers of Luohe, can completely offset the information accumulated during May Day to receive fatigue and achieve the best communication effect.
. The content of Mother's Day activity process
(1) The preheating period of activity
Most people have not had the habit of "Mother's Day", "-----" itself is not high There is a risk of "cold start" directly to the overall activity. In order to ensure a greater effect of the activity, related preheating guidance activities must be carried out to make a good job of formulating the official launch of the "Mother's Day" activity. Inform the public that "this year-month-day is Mother's Day", and the content and commitment of "-------" on the day of "Mother's Day" causes consumers to participate in the event.
:
content:
1. Special 500 quality supervisors
In order to accurately lock the target consumers, improve the effectiveness of the event, choose 500 high -level high -level high -level government enterprises Managers will post a greeting card and Mother's Day publicity page on May 1 to inform them of the content of the "Mother's Day" event and invite them to go to the "Mother's Day" celebration on May 8th. By hiring them as-quality supervisors for relations marketing, promote their subjective initiative, and expand the word of mouth effect among high-end consumers.
2. Satellite TV streams of cable TV stations
Caping to advertise in a cable TV station to inform consumers' contents held by "-"-month-day, and the main locations of activities to carry out activities. The advertisement time is 30 seconds, and the broadcast form is a satellite TV station.
3, 50 hotels free wine tasting activities
In Mother's Day event planning
If May 8th is Mother's Day, such a holiday full of love and gratitude, for the upcoming festival In the large class of elementary school, we are based on the theme of "What can I do for my mother". In addition to letting the children feel the mother's strong love for themselves, learn to be grateful, and feel the mother's breeding. Through personal participation, young children actively do something for mothers, and experience the development of caring for their mother, caring for others, and promoting the development of emotional intelligence in children.
Activity objectives:
1. Through talks, discussions, investigations, records, painting and other activities, you preliminarily understand the life and work of mothers, and enhance the child's pride in mothers.
2. Being able to communicate with companions boldly, stimulate children's love for their mothers and the willingness to actively share for the mother.
3. Can boldly introduce the mother in his eyes and clearly tell a thing related to the mother.
4. Actively communicate with companions, share, and improve children's spoken expression ability.
Activity form:
1. Morning conversation activities around the topic of gratitude mother: mother's birthday, hobby habits, how I make my mother happy and so on.
2. "How much do I know about my mother" record form. (Class 501 and Class 505) -Steid on Thursday, it was displayed on the KT board on Friday.
M mother's favorite fruit.
M mother's favorite leisure activity.
Which dish do you like to eat your mother?
What is the biggest wish of mother?
3. I sharing it for my mother. (Class 503 and Class 506) —— displayed before noon on Friday.
This first tells the work, housework, etc. of the mother every day, and then use the form of painting to show the scene that is willing to share the sharing of the mother, such as a birthday for the mother, taking the supermarket shopping bag, telling stories, massage, and so on.
4. I look for joy for my mother. (Class 502 and Class 504) —— displayed before noon on Friday.
Is to bring a 6 -inch happy photo with mothers, paste it on the painting paper to use the form of paste, painting, and simple text for decoration.
The activity extension:
Family homework can help mothers to fulfill a wish and record it on the workbook.
Course recommendation:
The poem "Mom's Hand"
Video "Mother's Story"
Mother Day Activities Planning 4 is to further strengthen students' ideological and moral education, promote the Chinese nation to respect the elderly The traditional virtue of love for young people allows students to understand the hardships of their mother's growth, understand the mother's expectations of themselves, know how to be grateful, how to care for others and society, and carry out "Mother's Day -Mother's Day -according to the work arrangements of our school - Listen, love, and talk about "gratitude. Guide students to understand the greatness of maternal love, and return to mothers with sincerity and action.
This Politics and Education Department arranged the event plan on the eve of Mother's Day. This event is divided into three major blocks: knowledge, gratitude, and gratitude. It is required to be carried out in the class or using a comprehensive activity course.
1. Knowing the grace:
A. Listening to my mother's story of my birthday, understanding the hardship of "pregnant in October, once in the dynasty".
b. Observe the examples of mother respecting the elderly and respecting the elderly, and to understand the ordinary and great mothers in life.
2. Thanksgiving:
A. Making a festival greeting card for mothers: Students do it by themselves, make a festival card that reflects the family and child's family through painting, photo clipping, etc. , Permanent.
B. Record family file: Every mother in the world remembers the child's birthday, hobbies, and every important day, and how many children understand the mother's birthday and hobby? Record the mother's birthday and hobby. , And remember it in your mind, send an unexpected surprise to your mother from time to time!
Mu Mother's Day Event Planning Parents, dear kids, good afternoon. First of all, I expressed the most sincere thanks and the warmest welcome to the mothers who came to participate in this parent -child activity. Mother's Day is a great festival, and mothers around the world can enjoy the sincere blessings from children on this day. Children, mothers give us selfless love for us, do we
should we express our love for our mother on the occasion of Mother's Day. "Parent -child activities now start.
First of all, on the occasion of Mother's Day, let the children give you the verticus in the bottom of the heart-dear mother. Next, let's enjoy the song "Mother"
This after admiring the song, do you think that the mother has paid too much for us. They gave us life, gave our family, and gave us endless warmth. Try to think about it, when the mother is old and need us to take care of, should we use the same love to care for them
In the test of the game of tacit understanding, test your understanding of each other , See which family is the most tacit.
1. Termination of tacit understanding
T: to improve mutual understanding between parent -child.
Methods:
A. Each person is divided into some (depending on the question) blank paper, a signature pen.
B. The host answers the question, parent -child answers:
J Mother's most commonly watched TV show
K mother's favorite fruit
L mother's favorite leisure activity
M you you Which dish for your mother is the most commonly said to you
N Mom's most often said to you
C. Every time I write a question, the parent -child password "three, two, one" shows the answer.
The parent -child answer is the same, the host posted a sticker on the child's collar.
D. After all, the children who have the most stickers have to be praised and encouraged for the "Super Tacing Family". Moderator: Some families know each other very well. It is indeed a super tacit family. Have you ever tried to plant a pot of flowers with your mother? You love your love with your mother, so we need to be carefully poured and maintain carefully.
2. Commonly cultivated "Flowers of Parent -Child"
T: Objective: Mother and children have a symbolic "flower" to enhance the feelings between parent -child.
Method:
A. Ask parents and children to plant a pot of small flowers together
B, let the child color the flower pot,
C. The teacher wrote the child's name on the flower pot on the flower pot. The next day, the teacher will lead the children to take good care of the "flower of parent -child" and water it regularly until the small flowers are bloomed.
D. Children holding this pot of flowers and said to my mother, "Mom, I love you."
Muker ending:
In this special day, the children expressed their love for mothers with their own simple actions. In the garden, children listen to songs with mothers and play games together. Plant flowers together. Dear mother, let your children do for you, maybe, in a word, a hug will make you please, and the smile blooms, because the mother's heart is always so easy to satisfy. Dear mother, today is the mother of the mother. In your festival, your children use the most sincere language in the world to bless the mother in the world: happiness, health, beauty forever!
Mamu's day of Mother's Day event planning 6 May, the sun is bright, the warm wind is blowing, that is, that is Because in this season of affection, we once again ushered in "Mother's Day". In this warm days, in order to make children learn to grateful our mother's grace for our raising and cultivating children to express their love for mothers with their actions, further stimulate children's love for mothers, enhance their feelings with their family members Essence Learn to care for mothers from an early age and learn to be grateful. Our garden will carry out "Mother's Day" gratitude series.
Activity objective:
1. The child knows that the second Sunday of May is Mother's Day.
2. Understand the hard work of the mother and cultivate the children's gratitude to the mother.
3. Use practical actions to do something for mothers to do.
Cope preparation:
1. Morning conversation activities around the topic of gratitude mother: mother's birthday, hobby habits, how can I make my mother happy and so on.
2. Teachers and parents told some stories about their love mother to the children. You can also watch some educational films "Moms Love Me once" and "Mother and Daughter Love".
3. What methods, what kind of material layout of the festival environment, and arrangement of programs, and so on.
4. Making flowers, greeting cards, necklaces, various color paper, oil painting rods needed to be used.
5. I told my mother at home about what kind of dietary habits will make themselves healthier, and check various materials with their dads, encourage children and dad to make a healthy meal for mothers on Mother's Day on this day. Essence
The activity content:
low young and young group:
1. Learn the song of grateful mother, such as "My Good Mom", "Only Moms in the World", etc. emotion.
2. The saying of gratitude to my mother, go home to carry out the "I send a kiss for a kiss", sing a song for her mother, and help my mother do what they can do.
Mo -young and high -youth group:
1. Use the morning conversation time to talk about the theme of "Mom, I will always love you" around the topic of Thanksgiving.
2. Use various materials to make a gift for mothers, such as necklaces and flowers.
3. Combined with the food festival activities, organize a child to draw a "green healthy diet recipe" as a maternal day gift for all mothers.
4. Combined with the teaching activity "The Wish Card for Mom", the child draws a simple wish card to the mother (middle and middle school group).
5. Write a letter to the mother in the form of painting, expressing his love for his mother (high -youth group) in the picture.
The activity source:
"The grace of dripping water, report to Yongquan report." "Thanksgiving" is a person's basic quality, a person who lacks love, does not know how to be grateful, and does not know how to be considerate when he grows up. Caring for others, not knowing how to respect their parents, respect the teacher, it is difficult to interact with others, integrate into the society, and not to talk about loving others, love of the country, love society, and nation.
Wen we grew up under the pure and selfless bathing of maternal love. On the road of growing up, the mother's dedication is too much too much ... and now there are many only children families. Too much love and arrogance has caused many children to see the mother's love for her mother. It is taken for granted, so they can't talk about their mother and gratitude to their mother. This is extremely unfavorable to the development of young children. In a few days, it is Mother's Day. "New Outline" emphasizes: "Kindergartens should work closely with family and communities to comprehensively use various educational resources." We also require us to "good at discovering things, games, and occasional sending of children. The educational value implied in the incident, grasp the timing, and actively guide. "Therefore, we took this opportunity to design an event with the theme of" gratitude ", inviting children's mother to the kindergarten The activities let the children understand the hard work of the mother, appreciate the mother's love, and then start with gratitude mother, know how to know the grace, and become a kind and "grateful" person.
Activity objective:
1. Cognition: Let the children know that the second Sunday of May is Mother's Day.
2. Emotion: Understand the hard work of the mother and cultivate the children's gratitude to the mother.
3. Ability: Be able to do something for mothers with actual actions.
All young children of the International Department participated in the event:
: May 6, May 6
Location: Sharing Space
(1) Baby Love Mommy --- Mother's Day Video Appreciation
(2) Invite Mummy Teacher to share the experience of Mummy
(3) Baby Love Mummy Songs Lianlai
Day-Wednesday to Friday, May 6th
(1) Mother's Day gift DIY (handmade) --- kiss my good mommy.
(2) Mother's Day picture book sharing (language activity) "Gift for Mommy", "Guess how I love you", "Mommy, I will help you" and so on.
(3) Singing support rhymes Send Mummy (Art Activity) "Only Moms in the World" and "No more troublesome mother".
Mo-young and high-youth group:
Time: May 4th-Wednesday to Friday, May 6th
(1) Mommy Qi exercise (health activity) week Five classes invite mommy to come to the garden to participate in the morning movement.
(2) Blessing my good mommy event (art activity) encourages children to bless mothers with immature and wonderful singing! Sharing songs: "Dedication of Love", "Thanksgiving Heart" and so on.
(3) Mother's Day picture book sharing (language activity) "Gift for Mommy", "Guess how I love you", "Mommy, I will help you" and so on.
(4) Speaking of my love (handmade) According to the age characteristics of the child, say a sentence or a paragraph of thanks to Mummy's words, encourage the children to go home and tell my mother, and send it to the mother's Day gifts made by themselves.
Mu Mother's Day Activity Planning 7 I. Foreword
Mother is the greatest, most beautiful and sweetest vocabulary in the world. We are all children who just left home but missing the smile of our mother, the warm hug of our mother. Thinking of the mother, the aspirational depression will turn into a sense of spirit; when you think of the mother, you will turn into a proud affection; when you think of the mother, the wandering swimming will germinate the wish of home; think of the mother, unreasonable. The heart of the soul found the habitat! At the time of Mother's Day, we need to do something for our mothers who also miss our mother in the distance. Mother! Let us leave the most brilliant smile, write the most sincere words, and share the happiest story!
. The purpose of the event
M surprise and movement.
This to promote the relationship between mother and child (female).
let students learn to be grateful and experience the feelings of their mother.
The greatness of maternal love.
Oxing the movement with the mother, touching the classmates around him, and revisiting the growth process.
Moly envelope, paper, stamps, etc. from the branch.
I registered public homepage.
Plocked the activity.
Premishes of reference templates.
. Activity time
mid -May to late -end
. Preparation of activity
photos, letter paper, envelope, stamp n 5. Event content and steps
Activity 1
) A photo of each person with the most brilliant smile during each person provides a personal college and sent to the mailbox.
2) Wash all the photos from the branch and distribute it to all students.
3) Students make personalized greeting cards in the form of the template, install envelope, and uniformly submit the branch.
4) The branch sent a smile card.
Activity 2
1) Putting smile photos on the public homepage and what they want to say to the mother.
2) The topic discussion on the public's public homepage discusses "The moment of movement of my mother and my mother".
3) Putting a photo with my mother into the public homepage when I was a kid.
In final production activity to commemorate electronic magazines.
6. Note
) Each step needs to have sincere emotions, and it cannot be cope.
2) Time to compress as much as possible.
3) Do not disclose the matter to your mother in advance.
Mu Mother's Day Event Planning 8 In order to advocate the students of the school for gratitude to parents, care for parents, and develop a good habit of respecting their parents, our school will carry out the "six one" activity during Mother's Day. Please follow the notice requirements. Series work.
. A lecture of a national underworld
1. Time: May 8
. Venue: School square
3. Responsible person:
. Theme class meeting
1. Time: May 9th
2. Venue: each class classroom
3. Requirements: PPT courseware such as video, pictures, music, educate students to understand the suffering of parents, know how to know how Thanksgiving, know how to be grateful, send a photo of each class in each class. Example: Class 6 Mother's Day Club in Grade 5, Send the following mailbox:
4. Responsible person: Class teacher
. Write a mother Theme composition of the section
1. Time: before May 13
. Participation range 2-18 grades
3. Requirements: First of all Written by all students. Each class is selected (electronic manuscript). The elementary school is sent to the XX teacher, and the junior high school is sent to the XX teacher.
4. Responsible person:
. Appreciate an article with the theme of motherly love
1. Time: before May 13
3. Requirements: Chinese teacher carefully selects an article praising motherly love, such as "Eat Fish Head", instructing the whole class to appreciate and experience the greatness of the mother.
4. Responsible persons: Teachers of each language
5. Hold a whole school -based Mother's Day theme education activity
1. Time: before May 19th
, location: Staying classroom
3. Each class chooses 1-2 parents' lives and children with poor children in school. Children and mothers arrive at the same time.
4. Procedures
(1) Preparation of pre -preparations
This of this activity must help collect the hardships of students 'parents' hard life, such as: get up early and night, go to bed and night, under the scorching sun and cold winds. The photos or videos of the mother, from the young to the present, are made of PPT courseware by Teacher Peng Guoxia. The items required for the event, such as: washbasin, slippers, towels, etc. Zhou Zhilei is responsible for preparing or purchasing.
(2) Activity session
Watching the mother slowly grows old: playing photos from young to present from young to present, compared to what kind of changes have given the mother (the soundtrack "This life is no longer").
Why are mothers no longer young: Reading a few letters written by mothers to their children, what is busy on weekdays, why can't I care about her children, not decent, without luxury car houses, but all in their hearts are all full of hearts. His child (the scalar of the sound of the sound).
"I" will be willful: Let children talk about what they do in terms of learning, life and other aspects.
M mother's tolerance: Mother said a few words to her children on the spot.
Thanksgiving: Take off your shoes and socks for your mother (must be confidential before, the soundtrack in the process), wash your feet for the mother (arrange about 20 people), wipe it directly after washing the feet, and send it after the slippers. Give students parents (soundtrack "Mother"). After washing your feet, he hugged his mother and said loudly: I love you (the soundtrack "We are a family").
5. Responsible person:
6. Carry out a filial piety juvenile evaluation
1, time before May 30.
2. Each class is selected for about 5, and the school selects about 20 people.
3. The school -level "Filial Heart Boy" will be commended on the day of Children's Day. Each classmate of the class of filial piety will send 5 good habits stars. Mother's Day gift.
4. Responsible persons:
While grades and classes, when the above activities are carried out, they can spontaneously organize a variety of activities, strive for students to be moved, improve parents, and truly realize our school's good habits. Develop accurate drip irrigation of education.
Mu Mother's Day Event Planning 9 Warm Mother's Day, the whole city is full of love! On May 12th, Mother's Day, in order to express a holiday wishes to the mother of Bingcheng, Evergrande Real Estate Group Harbin Company mobilized. The top ten business districts in the city will send 500,000 carnations and festive cards to send the blessings of Evergrande Real Estate to the mother of Bingcheng through beautiful carnites.
This flower activities of Evergrande Real Estate, covering all hot areas of Harbin City, including Central Street, Flood Control Memorial Tower, Sofia Church, Songlei Plaza, Kaiti Square, National Exhibition Carrefour, Convention and Exhibition Center, Wanda Wanda in Xiangfang , Lesong Plaza and other major business districts.
On the morning of the 12th, accompanied by the drizzle, it was spent in Sophia's church, and the uniformly dressed staff were already in place. Because Mother's Day coincides with the weekend, the Sophia Church Square is more lively than in the past, and many of them are mothers who take their children to play. At the entrance of the densely crowded square, Evergrande real estate staff sent a fresh carnation to the hands of their mothers. Many mothers thanked the staff after receiving the flowers.
The fiery activities caused by passers -by to watch, and many people stepped forward to receive flowers to dedicate to the mother at home. The joyful and warm atmosphere spread in Sofia Square. Ms. Zhang, who was playing with her children in the square, said happily after receiving two carnations; "Two flowers and one gave me my mother, and the other was a holiday gift for me. Thank you Evergrande Real Estate for letting me live for me A unforgettable Mother's Day. "In Nangang Yuanda Songlei School, the bouquet was surrounded by people passing by. Everyone lined up to receive flowers, and everyone who received flowers left with a smile. A middle -aged man also asked the staff and said that he would go back and give himself to his elderly mother. He said that if he did not see Evergrande Real Estate sent flowers, he had forgotten it. Mother's blessing.
At the same time on the 12th, the gratitude operation of Evergrande Real Estate Mother's Day in Harbin's top ten business districts was in full swing. According to the event plan, a total of 500,000 carnations on the day were sent to the mother of Bingcheng. 500,000 flowers, representing 500,000 blessings, Evergrande Real Estate will sow the city through the bright and beautiful carnations!