1 thought on “Shenzhen Luohu will build a gold and jewelry industry cluster base with Shenzhen characteristics”
Roderick
Lu Yi, head of Luohu District People's Government
Shenzhen gold and jewelry industry cluster base (hereinafter referred to as the cluster) was established in August 2004 and is one of the nine industrial clusters in Shenzhen. With the strong support of the Shenzhen Municipal Party committee and government and the high attention of the Luohu District Party committee and government, the agglomeration has rapidly grown into a jewelry base with obvious agglomeration effect and increasing influence. In 2005, the cluster was awarded the title of "Guangdong gold and jewelry industry cluster upgrading demonstration zone" by Guangdong Provincial Economic and Trade Commission; In 2006, the gathering place was jointly awarded the title of "China jewelry and jade jewelry characteristic industrial base" by China jewelry and jade jewelry industry association and the jewelry and jade jewelry management center of the Ministry of land and resources
I. formation of Shenzhen gold and jewelry industry cluster base
the core area of the cluster is located in Shuibei Wanshan Industrial Zone, Luohu District, Shenzhen, covering an area of 566300 square meters. Since the middle and late 1990s, the gold jewelry industry in Shenzhen has gradually shown the trend of industrial agglomeration, forming two major processing and production areas, Luohu and Shatoujiao. Shuibei Wanshan industrial zone is one of the earliest industrial zones established in Shenzhen. In the early 1990s, there were only about 10 jewelry enterprises. In the middle and late 1990s, the state implemented the preferential policy of "gold consignment" for some jewelry enterprises in Shenzhen, which promoted the development of the jewelry industry. In addition, the park is adjacent to Hong Kong and has a relatively favorable traffic and geographical environment, so that the park has rapidly formed a business model to undertake the business of Hong Kong The huge depression effect of industrial transfer in Southeast Asia. Luohu District government judged the situation and actively guided many gold and jewelry enterprises from other areas to Luohu. Years of deep development and clusters of enterprises have made Luohu the core area of Shenzhen jewelry industry
Chen Yingchun (first from the right), vice mayor of Shenzhen, attended the mayors' Forum of China's jewelry and jade industry base.
with the gradual development of the industry, the production technology of jewelry enterprises in the region in computer design, rapid prototyping, laser welding, laser casting, network technology and computer management has developed rapidly. In 2003, more than 300 gold and jewelry enterprises in the upstream and downstream were attracted to settle in the park, And form a momentum of concentrated development. The good development of Shenzhen Luohu jewelry industry and the role and status of Shenzhen jewelry industry in Shenzhen's economic development have attracted great attention of Shenzhen municipal government, especially the Luohu District government. With the joint efforts of Shenzhen municipal government, Luohu District government, jewelry enterprises in Shuibei district and Shenzhen gold jewelry industry association, Shenzhen gold jewelry industry cluster base was officially established in August 2004. Over the past two years since the listing of the cluster, the number of enterprises settled in the cluster has been increasing, and the cluster effect is very obvious
leaders of Luohu District visited Jinli international jewelry trading center
the enterprises in the gathering area have also developed from joint ventures and state-owned enterprises at the beginning to a situation of joint development of state-owned enterprises, internal enterprises, private enterprises, "three capital" enterprises and other enterprises of various types of ownership. Among them, private enterprises are emerging, accounting for the largest proportion. According to statistics, they account for 62.7% of the total number of enterprises in the industry. These private enterprises have flexible operation, fine organization and strong adaptability, and have made great contributions to the development of the gold and jewelry industry in the cluster. It is precisely because of the prosperity and development of many private enterprises that the gold and jewelry industry chain in the cluster is gradually completed
Lu Yi (first from the right), mayor of Luohu District, Shenzhen City, studied the conference materials
throughout the development of the cluster, the opportunities provided by the early market economy and the strong support of the government contributed to the agglomeration of many gold and jewelry enterprises in the cluster, laying a solid foundation for the establishment of the cluster and creating conditions for the government to further guide the industry to cluster development. As the product of industrialization development to a certain stage under the influence of market economy, the formation and development of industrial agglomeration is based on the needs of enterprises and the market, and there is a dynamic process of continuous accumulation and development. In this process, with the active guidance and promotion of the government, the original industrial base has been further integrated, the public services have been continuously improved, the industrial agglomeration effect has become increasingly apparent, and the radiation effect of the agglomeration area has been continuously enlarged, thus forming a strong vitality for the development of the agglomeration industry
II. Development of the gold and jewelry industry cluster base in Shenzhen
in recent years, China's jewelry industry, especially Shenzhen's jewelry industry, has witnessed explosive growth driven by the advantages of preferential policies and low costs. However, with the rapid growth of the industry and the further intensification of global competition in the jewelry industry, the policy advantages and cost advantages of Shenzhen's jewelry enterprises are gradually weakening, and the competition among enterprises has been transformed into cost Technology, management, brand and other comprehensive factors. For a small-scale, workshop type jewelry processing and production enterprise, it is obviously unable to develop comprehensive competitiveness in creative design, new material research and development and marketing development in a short time. Therefore, in order to improve the comprehensive competitiveness of the jewelry industry, we must promote the development of industrial agglomeration to improve the overall strength of the industry. Since its establishment, the agglomeration has been well developed in all aspects
(I) by strengthening foreign exchanges, learning advanced experience, and expanding the influence of agglomeration areas
China's jewelry industry has formed its own jewelry industry bases in various parts of the country according to its different resources, location, history and other advantages. In order to promote mutual exchange and learning among various Chinese jewelry industry bases, and help Shenzhen Luohu Chinese jewelry and jade jewelry industry base learn from the successful experience of other Chinese jewelry industry bases, our district undertook a project organized by Shenzhen Municipal People's government 2007 'China jewelry industry development forum and the first China jewelry industry (Shenzhen) summit jointly sponsored by China jewelry and jade industry association and the jewelry and jade jewelry management center of the Ministry of land and resources. Representatives of China's jewelry and jade jewelry industry base, relevant industry experts, brand experts and enterprise representatives were invited to attend the meeting. The participants had a warm and in-depth discussion on the development status and direction of China's jewelry industry, the construction, development strategies and development ideas of various jewelry industry bases, which deepened the mutual understanding of various jewelry industry bases, provided many references for the development of Luohu jewelry industry, and further expanded the influence of Luohu jewelry industry base
in September 2007, the China jewelry industry development forum was held in Luohu, Shenzhen.
(II) by enhancing the agglomeration effect, the gold jewelry industry in the agglomeration area was gradually expanded and strengthened.
after nearly 20 years of exploration and development, China's jewelry industry has made remarkable achievements. Driven by the continuous expansion of China's jewelry industry, the cluster has gone through nearly a century of development in western countries in a short period of more than 20 years by promoting the agglomeration of gold jewelry industry and taking the road of industrial characteristic development. At present, the gathering place has become the production and processing base of national gold jewelry, the international information center and material procurement center of jewelry industry, and the trade center of national gold jewelry. By the end of 2006, there were more than 1300 jewelry enterprises in the industry. The total output value of gold jewelry industry was more than 50 billion yuan, accounting for about 50% of the domestic market share. From the perspective of component indicators, the gold processing volume of the whole industry in the gathering area accounts for about 70% of the annual turnover of Shanghai gold exchange, the platinum processing volume accounts for 70% of the annual turnover of Shanghai platinum exchange, and the diamond consumption accounts for 60% ~ 70% of the annual turnover of Shanghai Diamond Exchange. It can be said that the gold jewelry industry in the agglomeration has occupied the "leading" position in the national jewelry industry
(III) gradually establish a unique regional brand in the gathering place by strengthening brand building
under the market economy conditions, enterprises must clearly define their own market positioning and brand. As the spatial carrier of the development of enterprise clusters, industrial clusters must also have their own positioning and brands. Only in this way can they create and cultivate characteristics for the products in the clusters and improve the competitiveness of the enterprises and products in the clusters. In the process of the construction and planning of the agglomeration, building famous brand enterprises and creating brand bases is a crucial link. Through the efforts in recent years, the function of the gathering place for brand gathering has been fully reflected. A large number of famous brand enterprises have emerged, and the base brand has been initially established. First, driven by the government's policy of vigorously introducing and creating famous enterprises and famous brand products, famous enterprises and famous brand products gather in the base. At present, the cluster has obtained 22 "Chinese famous brand" products, accounting for nearly half of the total number of "Chinese famous brands" in the jewelry industry in China, and won 7 "Guangdong famous brand" products. In addition, the cluster has also won four "Chinese well-known trademarks". Second, on the basis of many famous brand enterprises, through the implementation of brand positioning differentiation, the integration of individual brand characteristics, and the initial formation of the regional brand image of the agglomeration. The existing 22 Chinese famous brand products and 7 Guangdong famous brand products focus on different fields such as gold jewelry, platinum jewelry, jadeite and jade jewelry, inlaid jewelry and fashion jewelry, meeting the differentiated needs of different consumption levels, and initially forming an overall regional image with complete brand products and reasonable distribution
the opening ceremony of Luohu sub venue of China (Shenzhen) International Cultural Industry Expo
(IV) by integrating the industrial chain, a complete industrial system of the gathering place is formed.
the gathering place is the supporting gathering of related enterprises in the industry. This function enables enterprises to form a "strategic alliance" for their own development. This "strategic alliance" promotes the internal division of labor of enterprises in the gathering place to a deeper level, Promote the further integration of the industrial chain. By improving the degree of association among enterprises entering the cluster, a production system with specialization, detailed division of labor and supporting upstream and downstream products will be formed, with brand enterprises as the mainstay and supporting enterprises with strong processing capacity and high technical level as the supplement. At present, the gathering place concentrates nearly 70% of the production and trading volume of the jewelry industry in Shenzhen. Its production and processing has formed a complete industrial chain, and presents a trend of integrating R
Lu Yi, head of Luohu District People's Government
Shenzhen gold and jewelry industry cluster base (hereinafter referred to as the cluster) was established in August 2004 and is one of the nine industrial clusters in Shenzhen. With the strong support of the Shenzhen Municipal Party committee and government and the high attention of the Luohu District Party committee and government, the agglomeration has rapidly grown into a jewelry base with obvious agglomeration effect and increasing influence. In 2005, the cluster was awarded the title of "Guangdong gold and jewelry industry cluster upgrading demonstration zone" by Guangdong Provincial Economic and Trade Commission; In 2006, the gathering place was jointly awarded the title of "China jewelry and jade jewelry characteristic industrial base" by China jewelry and jade jewelry industry association and the jewelry and jade jewelry management center of the Ministry of land and resources
I. formation of Shenzhen gold and jewelry industry cluster base
the core area of the cluster is located in Shuibei Wanshan Industrial Zone, Luohu District, Shenzhen, covering an area of 566300 square meters. Since the middle and late 1990s, the gold jewelry industry in Shenzhen has gradually shown the trend of industrial agglomeration, forming two major processing and production areas, Luohu and Shatoujiao. Shuibei Wanshan industrial zone is one of the earliest industrial zones established in Shenzhen. In the early 1990s, there were only about 10 jewelry enterprises. In the middle and late 1990s, the state implemented the preferential policy of "gold consignment" for some jewelry enterprises in Shenzhen, which promoted the development of the jewelry industry. In addition, the park is adjacent to Hong Kong and has a relatively favorable traffic and geographical environment, so that the park has rapidly formed a business model to undertake the business of Hong Kong The huge depression effect of industrial transfer in Southeast Asia. Luohu District government judged the situation and actively guided many gold and jewelry enterprises from other areas to Luohu. Years of deep development and clusters of enterprises have made Luohu the core area of Shenzhen jewelry industry
Chen Yingchun (first from the right), vice mayor of Shenzhen, attended the mayors' Forum of China's jewelry and jade industry base.
with the gradual development of the industry, the production technology of jewelry enterprises in the region in computer design, rapid prototyping, laser welding, laser casting, network technology and computer management has developed rapidly. In 2003, more than 300 gold and jewelry enterprises in the upstream and downstream were attracted to settle in the park, And form a momentum of concentrated development. The good development of Shenzhen Luohu jewelry industry and the role and status of Shenzhen jewelry industry in Shenzhen's economic development have attracted great attention of Shenzhen municipal government, especially the Luohu District government. With the joint efforts of Shenzhen municipal government, Luohu District government, jewelry enterprises in Shuibei district and Shenzhen gold jewelry industry association, Shenzhen gold jewelry industry cluster base was officially established in August 2004. Over the past two years since the listing of the cluster, the number of enterprises settled in the cluster has been increasing, and the cluster effect is very obvious
leaders of Luohu District visited Jinli international jewelry trading center
the enterprises in the gathering area have also developed from joint ventures and state-owned enterprises at the beginning to a situation of joint development of state-owned enterprises, internal enterprises, private enterprises, "three capital" enterprises and other enterprises of various types of ownership. Among them, private enterprises are emerging, accounting for the largest proportion. According to statistics, they account for 62.7% of the total number of enterprises in the industry. These private enterprises have flexible operation, fine organization and strong adaptability, and have made great contributions to the development of the gold and jewelry industry in the cluster. It is precisely because of the prosperity and development of many private enterprises that the gold and jewelry industry chain in the cluster is gradually completed
Lu Yi (first from the right), mayor of Luohu District, Shenzhen City, studied the conference materials
throughout the development of the cluster, the opportunities provided by the early market economy and the strong support of the government contributed to the agglomeration of many gold and jewelry enterprises in the cluster, laying a solid foundation for the establishment of the cluster and creating conditions for the government to further guide the industry to cluster development. As the product of industrialization development to a certain stage under the influence of market economy, the formation and development of industrial agglomeration is based on the needs of enterprises and the market, and there is a dynamic process of continuous accumulation and development. In this process, with the active guidance and promotion of the government, the original industrial base has been further integrated, the public services have been continuously improved, the industrial agglomeration effect has become increasingly apparent, and the radiation effect of the agglomeration area has been continuously enlarged, thus forming a strong vitality for the development of the agglomeration industry
II. Development of the gold and jewelry industry cluster base in Shenzhen
in recent years, China's jewelry industry, especially Shenzhen's jewelry industry, has witnessed explosive growth driven by the advantages of preferential policies and low costs. However, with the rapid growth of the industry and the further intensification of global competition in the jewelry industry, the policy advantages and cost advantages of Shenzhen's jewelry enterprises are gradually weakening, and the competition among enterprises has been transformed into cost Technology, management, brand and other comprehensive factors. For a small-scale, workshop type jewelry processing and production enterprise, it is obviously unable to develop comprehensive competitiveness in creative design, new material research and development and marketing development in a short time. Therefore, in order to improve the comprehensive competitiveness of the jewelry industry, we must promote the development of industrial agglomeration to improve the overall strength of the industry. Since its establishment, the agglomeration has been well developed in all aspects
(I) by strengthening foreign exchanges, learning advanced experience, and expanding the influence of agglomeration areas
China's jewelry industry has formed its own jewelry industry bases in various parts of the country according to its different resources, location, history and other advantages. In order to promote mutual exchange and learning among various Chinese jewelry industry bases, and help Shenzhen Luohu Chinese jewelry and jade jewelry industry base learn from the successful experience of other Chinese jewelry industry bases, our district undertook a project organized by Shenzhen Municipal People's government 2007 'China jewelry industry development forum and the first China jewelry industry (Shenzhen) summit jointly sponsored by China jewelry and jade industry association and the jewelry and jade jewelry management center of the Ministry of land and resources. Representatives of China's jewelry and jade jewelry industry base, relevant industry experts, brand experts and enterprise representatives were invited to attend the meeting. The participants had a warm and in-depth discussion on the development status and direction of China's jewelry industry, the construction, development strategies and development ideas of various jewelry industry bases, which deepened the mutual understanding of various jewelry industry bases, provided many references for the development of Luohu jewelry industry, and further expanded the influence of Luohu jewelry industry base
in September 2007, the China jewelry industry development forum was held in Luohu, Shenzhen.
(II) by enhancing the agglomeration effect, the gold jewelry industry in the agglomeration area was gradually expanded and strengthened.
after nearly 20 years of exploration and development, China's jewelry industry has made remarkable achievements. Driven by the continuous expansion of China's jewelry industry, the cluster has gone through nearly a century of development in western countries in a short period of more than 20 years by promoting the agglomeration of gold jewelry industry and taking the road of industrial characteristic development. At present, the gathering place has become the production and processing base of national gold jewelry, the international information center and material procurement center of jewelry industry, and the trade center of national gold jewelry. By the end of 2006, there were more than 1300 jewelry enterprises in the industry. The total output value of gold jewelry industry was more than 50 billion yuan, accounting for about 50% of the domestic market share. From the perspective of component indicators, the gold processing volume of the whole industry in the gathering area accounts for about 70% of the annual turnover of Shanghai gold exchange, the platinum processing volume accounts for 70% of the annual turnover of Shanghai platinum exchange, and the diamond consumption accounts for 60% ~ 70% of the annual turnover of Shanghai Diamond Exchange. It can be said that the gold jewelry industry in the agglomeration has occupied the "leading" position in the national jewelry industry
(III) gradually establish a unique regional brand in the gathering place by strengthening brand building
under the market economy conditions, enterprises must clearly define their own market positioning and brand. As the spatial carrier of the development of enterprise clusters, industrial clusters must also have their own positioning and brands. Only in this way can they create and cultivate characteristics for the products in the clusters and improve the competitiveness of the enterprises and products in the clusters. In the process of the construction and planning of the agglomeration, building famous brand enterprises and creating brand bases is a crucial link. Through the efforts in recent years, the function of the gathering place for brand gathering has been fully reflected. A large number of famous brand enterprises have emerged, and the base brand has been initially established. First, driven by the government's policy of vigorously introducing and creating famous enterprises and famous brand products, famous enterprises and famous brand products gather in the base. At present, the cluster has obtained 22 "Chinese famous brand" products, accounting for nearly half of the total number of "Chinese famous brands" in the jewelry industry in China, and won 7 "Guangdong famous brand" products. In addition, the cluster has also won four "Chinese well-known trademarks". Second, on the basis of many famous brand enterprises, through the implementation of brand positioning differentiation, the integration of individual brand characteristics, and the initial formation of the regional brand image of the agglomeration. The existing 22 Chinese famous brand products and 7 Guangdong famous brand products focus on different fields such as gold jewelry, platinum jewelry, jadeite and jade jewelry, inlaid jewelry and fashion jewelry, meeting the differentiated needs of different consumption levels, and initially forming an overall regional image with complete brand products and reasonable distribution
the opening ceremony of Luohu sub venue of China (Shenzhen) International Cultural Industry Expo
(IV) by integrating the industrial chain, a complete industrial system of the gathering place is formed.
the gathering place is the supporting gathering of related enterprises in the industry. This function enables enterprises to form a "strategic alliance" for their own development. This "strategic alliance" promotes the internal division of labor of enterprises in the gathering place to a deeper level, Promote the further integration of the industrial chain. By improving the degree of association among enterprises entering the cluster, a production system with specialization, detailed division of labor and supporting upstream and downstream products will be formed, with brand enterprises as the mainstay and supporting enterprises with strong processing capacity and high technical level as the supplement. At present, the gathering place concentrates nearly 70% of the production and trading volume of the jewelry industry in Shenzhen. Its production and processing has formed a complete industrial chain, and presents a trend of integrating R