What are the differences between Chow Tai Fook, Saturday Fook, Zhou Shengsheng and Zhou Dasheng?

1. Different time and place of establishment
Zhou Dafu was founded in 1929 by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou;
Zhou Shengsheng In 1934, Mr. Zhou Fangpu contributed to let his sons in China in China Guangzhou is opened;
The first counter of the mainland in Wangfujing, Beijing in 1999;
Saturday Fu opened the road of exploration of jewelry chain in Hong Kong in 2004.
2, different concepts
Weekly the Great Fook Jewelry brought together talents to create the goal of creating the Chinese first jewelry brand;
The vision of Zhou Sheng is the high -quality and high -taste jewelry brand for customers;
The weekly Dasheng has always been unswervingly committed to the promotion and dissemination of diamond culture, and spare no effort to implement the comprehensive improvement of brand value;
Saturday, Fook Jewelry has a product research and development team diamond inlaid processing plant, and there is a "mosaic expert" Reputation. On Saturday, the product purpose of "streamlined can it reflect the soul of art" and the quality concept of "every product is a boutique".
Extension information:
1, Chow Tai Fook:
The weekly Daifu jewelry has two jewelry cutting and polishing plants in South Africa, and also opens a cutting plant and jewelry design and manufacturing plant in Mainland China and Hong Kong. There are more than 7 million pieces of various types of jewelry. Chow Tai Fook mainly operates jewelry retail, wholesale and manufacturing business.
The weekly Dafu sales of goods are many types, novel and unique styles, and are very tasteful, including 999.9 pure gold jewelry, diamonds, gems, jade, Nanyang pearls, Japanese beads, etc. Gold Jewelry; Chow Tai Fook, located in the Hong Kong and Macao District, has a world -famous brand, which brings a diversified choice to customers.
2, Zhou Shengsheng:
The Zhou Shengsheng special specialty team on multiple trading platforms on online retail, including its exclusive online stores, major online retail platforms such as Tmall, Jingdong Mall, Vipshop, etc. Credit card websites of major banks. Zhou Shengsheng also has another special team to provide a full set of corporate gifts for corporate customers.
In order to ensure the quality of the product, Zhou Shengsheng has a laboratory in Hong Kong and the Mainland, equipped with the most advanced instruments to ensure that all jewelry and precious metal products have been tightly tested; its yellow and platinum are verified The certification of HOKLAS can provide charging services to the outside world.
3, Zhou Dasheng:
to March 31, 2019, Zhou Dasheng already has 40 regional operation management agencies, with a total number of company stores 3,457, of which 296 self -operated stores and 3,161 franchise stores, covering 32 nationwide 32 More than 300 large and medium -sized cities in the provinces and cities have comprehensively covered all provinces, autonomous regions, and municipalities in mainland China. They are favored by consumers and have become the largest jewelry chain brands in China.
The autonomous innovation of Zhou Dasheng, the industry's first scenario -style jewelry, the newly created three series of new products: "Hundred Charm Pendant Series", "Flagship Diamond Series" and "Baizi Women's Ring Series". Favorite, leading the trend has become a leader in the industry.
4, Saturday Fu:
The Saturday Fook Jewelry Co., Ltd. has always adhered to the strategic goal of creating China's famous brand since investing in the mainland. Strive for perfection, starting from the image of Saturday's Jewelry brand, relying on novel styles.
Is first -class craftsmanship and good reputation, as well as strict scientific management, good quality and high -quality services, which are favored by consumers in mainland China. On Saturday, the Fook Jewelry Series was awarded the title of "Chinese Famous Brand" by the China Light Product Quality Guarantee Center;
On January 8, 2006, Saturday Fook Jewelry was awarded by the Chinese high -quality corporate investigation organizing committee. Top Ten Quality Brands "and" Consumers are the top 500 quality in China ";
2011 won the" one of the top ten most influential jewelry brands in China "by NetEase.
The years of precipitation, Saturday Fu has nearly 2,200 specialty stores in the country, and the consumer group covers the country.
Reference materials: Baidu Encyclopedia-Chow Tai Fook
Reference materials: Baidu Encyclopedia-Chow Shengsheng
Reference materials: Baidu Encyclopedia-Chow Tai Sheng

A woman with Liuga said: Zhou Dafu listened the most, knowing that Zhou Shengsheng was from Hong Kong, and a family opened, or it would be confusing audiovisual!
The men in a sportswear said only to know Saturday blessings. As for why the jewelry company mostly named Zhou Crown, shook his head and said that it might be a family. The specific reason is not known.
When a business man was investigated, he said that Zhou Dafu had heard and knew that Zhou Shengsheng should be a copycat version.
A young man said that he only knew Zhou Dafu and Saturday, and also wondered why he was surnamed Zhou. Is it a brother?
The consumers cannot effectively identify these jewelry companies. They can only learn about different companies from the perspective of advertising or sales staff in jewelry stores. Multi -surnames of the jewelry industry, consumers' general response determination is to deliberately confuse audiovisual and play the ball. In contrast, the four famous jewelry brands in Hong Kong, Zhou Dafu, Zhou Shengsheng, Saturday, and Xie Ruilin, which have been recognized by consumers.
not a family, but why are they all surnamed Zhou?
. Historical reasons:
In from the industry insiders, because several bosses in the jewelry industry were the earliest bosses in the jewelry industry, they were all people in Chaozhou Xiashan. The surname is Zhou. Until now, there are many Chaozhou bosses in the jewelry industry. Secondly, because the jewelry industry is a traditional industry, big blessing, raw, hundred blessings and the like, are all metaphor for beauty. Therefore, the name of this industry is relatively traditional and lacking creativity.
. The suspicion of following the wind:
The people in the industry also believe that the jewelry industry is affected by Zhou Dafu and Zhou Shengsheng, and there are suspicion of following the trend. First, this name is relatively fresh, and it is not so clever when it is spread out! This move is mostly borrowing the brand of large enterprises for many years to enhance their popularity through the similarities of names. In addition, there are many jewelry companies named after gold, which makes it difficult for consumers to distinguish. Many companies are suspected of playing the ball.
3. The lack of corporate brand strategy:
The names are confusing. From one side, jewelry companies believe that the brand is a similar name, and ignores the connotation of the brand and lacks understanding of the brand. The brand is not only a name, the brand is shown by the product, connotation, popularity, reputation, service, etc. There is no strong brand awareness, but just following the big brand, it is also a manifestation of the lack of creativity in our nation.
What are the benefits of piercing?
1. There are food, drinking, money and making money-brand effects win rapid development
The so-called well-known brand, often the brand name and logo, etc., successfully completed the brand symbolization. A simple symbol can help consumers think of brand connotation quickly and have the willingness to buy. Through the rapid profit of the company, the rapid rise of many large -scale enterprises, for a part of the jewelry that urgently needs to increase the added value of the industry, creating its own brand is regarded as "stupid". Some jewelry companies are unwilling to develop and design Start at the source link, but start from the packaging and get the shortcut from the brand packaging, so as to earn profit more quickly.
At present, some domestic small and medium -sized jewelry companies are not highly designed and developed slowly; the overall industry style design has no patent, sales without specifications and uncertain valuation standards, etc., resulting in the management loopholes of the gold jewelry and jewelry industry, which also constitutes the constituent The reason why domestic SMEs' "plagiarism" behavior is prominent.
2. Everyone knows that Chinese people love face-the psychological psychology of catering to most people's admiration and vanity
From a psychological point of view, if the product name is related to the name of a well-known brand or celebrity, it is easier to cause people to cause people Attention. Many consumers think that buying fake brands is very "affordable", the quality is also good, the style is novel, the price is still low, and it can also satisfy vanity.